The Importance of Scriptwriting
A script, in its most simple form, is a structured document that effectively communicates the key messages and objectives. Consider it a blueprint for your final deliverables. There are six steps to scriptwriting for video production. Let’s explore how these steps help facilitate an organized and successful production.
1. Define Your Objectives
Determine the purpose of the video. Consider what message you want to convey, who the target audience is, and where this video will be shared. This will help inform details such as length and format.
2. Establish The Structure
The introduction has to grab the attention of the viewer immediately, followed by the main content, and concluding with a strong CTA. Depending on the video’s length, and the platform it is created for, you may want to consider segments. In this case, you’ll want to be sure to keep things well organized, ensuring that each segment is defined with a clear beginning/end.
3. Develop The Narrative
Use a conversational, engaging tone to help maintain interest throughout the video. Even if there are no speaking parts, the language used in the animated text should have the tone that suits your messaging and brand. When it comes to text animation, tone can be developed through use of fonts, colour, and motion.
4. Create The Dialogue
Don’t over-complicate the message with complex language or industry jargon. Keeping it simple will not only help with engagement, but it will likely save you time and money!
5. Decide On Visual & Audio Cues
What kind of background music would be most appropriate? Do you require a voice over actor to enhance the video’s impact? What kind of brand assets should be used throughout the video to maintain consistency? What are the brand guidelines?
6. Revise & Refine
Review the script with the stakeholders, making sure to eliminate any unnecessary content. Ensure the length of the script will fit within the time constraints of the platform, without losing clarity. Try to remain flexible throughout the revision process. Listen to input from stakeholders and the production company to ensure that the final video effectively conveys the desired message.
Remember, the efforts you put into the pre-production stage are key to a successful production. A well-organized script can save time and money by avoiding mistakes or oversights during the production and post-production processes. .
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